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Derek Powazek on SEO as Snake Oil

There are many on the web who will recognize the name Derek Powazek. He is the name behind old-school sites such as Fray.com and Kvetch.com (which has apparently been taken over by spam bots) and wrote...

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Google Caffeine Is Live

Late yesterday Google announced the launch of its new web indexing system, Caffeine. According to Google, it provides 50% “fresher” results and is the largest collection of web content it has ever...

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Google Instant and SEO/SEM (at evolt.org)

This article was originally posted on evolt.org, an online resource for web developers, maintained by web developers. I have granted evolt.org the right to use this article on their web site, and they...

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Google Instant Preview Overview

It’s like I’m running out of novel titles or something. With the launch of Google Instant a couple months ago, the landscape for SEO changed as now site authors had to consider targeting keywords for...

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Negative Reviews Can Now Affect Site Rank Downward

One of the ongoing truths about search engine optimization (SEO) has been that inbound links are usually a good thing. This has caused SEO scammers to abuse the practice by creating and using “link...

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Recent(ish) News on Google, Bing, SEO/SEM

I have written many times here about SEO/SEM and how so much of it is sold to organizations by scam artists (though I recoil at the thought of calling them “artists”). Too often it includes...

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We Really Still Have to Debunk Bad SEO?

I’ve been doing this web thing from the start (sort of — I did not have a NeXT machine and a guy named Tim in my living room) and I’ve watched how people have clamored to have their web sites...

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SEO Isn’t Just Google

This past weekend I had the pleasure of participating in Buffalo’s first WordCamp for WordPress users. Before my presentation I made it a point to sit in on the other sessions that were in the same...

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On-Demand WayBack URLs

While this may be old news to some of you (just over a week now), I only discovered this weekend that the Internet Archive Wayback Machine can archive a page for you, with its own URL, on demand....

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Google Finally Has Code for App Banners, Will Now Penalize Interstitials

I didn’t want pizza anyway. Plenty of sites have covered the news from Google that many users have wanted to hear for some time now — that those giant overlays on sites that prompt you to download an...

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